What does a flower have to do with
a light? When it comes to good design, it means a lot.
At Henning Product Development, we believe good design
has universal appeal. When a product is designed well,
it will attract more buyers. An investment in good design
is a good investment. Done right, your ROI is immediately
We draw our inspiration from many sources. Artworks
are a great source, and going to a good museum is one
of our favorite pastimes. As the artists whose works
grace a museum's halls, we also draw our inspiration
from those that have come before. From the beauty of
nature to the awe of industrial marvels, the piety of
charitable acts and the imagination of science fiction,
inspiration is all around us.
We love the back of the envelope.
Our best work is done on the "back of the envelope".
As a challenge of a new project settles in and begins
to take shape in the eye of the imagination, inspiration
strikes at any time. We always carry a pencil and paper
for these exact moments.
Once an idea is formed, new ones come quickly. Computers
today, as advanced as they may seem, are too slow to
capture ideas as they happen. That's why we start our
work with paper and pencil. Paper and pencil allows
rapid exploration of ideas and often sparks new directions.
These basic tools are the foundation of our work and
what we present as our initial concepts.
Narrowing down the focus.
We share our pencil sketches with our clients at our
first review meeting. This allows you to get a sense
of our style with very little investment. These meetings
often spark more sketches and allows you to direct important
aspects of the product.
We take this input back to the shop for refinement.
At this stage, we begin to conceptualize the design
in three dimensions using Computer Aided Design (CAD).
No idea is a bad idea.
We strongly believe in "green light" thinking
at the early stages. "Green Light" is a term
we first heard from Dr. Paul MacCready, the brilliant
engineer who created the Gossamer Albatross and the
first human-powered plane to cross the English Channel
among other great accomplishments. Although a strange
idea may seem absurd, it causes one to think differently
and may lead to a true breakthrough.
Pencil sketches allow for a more
natural product design and allow us to capture ideas
as they happen.
Taking your idea to the next level
Once a general design direction is achieved, we translate
two-dimensional sketches into three-dimensional computer
models. We use Parametric Technology's Pro Engineer
software with the ISDX extension. It has the power to
collaboratively develop an idea into any shape, geometric
or organic. Key features are explored and the design
of your product takes shape.
We distill these models to their essence – removing
unnecessary details and refining the shapes to a few
variations. We utilize our photo-realistic
rendering services to create visual representations
of your product. These can be printed in high resolution
on our resin coated papers or sent via e-mail as high-definition
PDF files. These renderings allow you to gain feedback
from key stakeholders and potential customers.
We also offer 3D
Printing services for rapid prototypes of your designs.
In addition to plastic printing, we have resources in
machining and other fabrication techniques to deliver
a looks-like/works-like prototype of your product. This
is a one-off model that aims to be as close to a production
part as possible. Contact us for more details.
Our product design models are primarily for form and
space-claim. Once a design is approved, we prepare our
CAD files as shells for import into almost any 3D CAD
software program. From here, you can utilize our engineering
services or your own engineering resource to integrate
internal components for final production drawings.
Sell your concept before you make a
single part! Our photo rendering services give you high-quality
images for your pre-sales activities.
Henning Product Development has experience in both
product development and graphic design. We are experienced
in studio photography and have an intimate understanding
of lighting and how that affects surface modeling and
part reflections. It also allows us to create virtual
rooms like a real photo studio, further enhancing the
rendering's appeal. This experience helps us make photo-realistic
renderings that not only communicate, but makes your
pre-sell collateral look professional.
Our in-house graphics capabilities start with Pro Engineer's
PhotoLux rendering software. We choose
colors, textures and reflectivity to best represent
your part. Renderings are then captured in a high-quality
pixel file format.
Once the PhotoLux rendering is completed, we import
the resulting file into our image editing software.
Here we are able to make final photo retouching, clipping,
color corrections and other adjustments to properly
communication your part's features and form.
We utilize Adobe Illustrator for vector-based graphics
such as logos and part drawing conversions. These vectors
can be brought back into Pro Engineer for decal
applications onto your product including your
company's logo. Other useful aesthetic designs that
we can represent include bump or texture mapping, which
helps capture surface details otherwise not accomplished
with traditional CAD design.
Your logo quickly tells consumers where a product comes
from. It communicates your core philosophy and your
unique selling proposition. As people come to recognize
your logo, it instantly communicates the experience
they will have with the product. That is why it is critical
that your logo be not only well designed, but also well
placed and consistent.
At Henning Product Development, we gain insight into
your operation to understand which key elements identify
your promise. Related imagery is used to gain a direction.
Once we have a theme, we work with you to better understand
your core values.
Are you a high-flying tech company or a conservative
stalwart? Are your products purchased on impulse or
do your customers choose carefully? Answers to these
questions help guide font and color usage. We refine
our designs to strike the right balance in a memorable
and recognizable logo.
The evolution of a logo's design.
A Consistent Identity
A logo may look great on a white background of a letterhead
or business card, but what does it look like on a black
product? What if you can only use one color, but your
logo has three? The key to a memorable brand mark is
a consistency in usage.
Once we have defined a logo, we work to cover all possibilities.
We create logo variations for dark backgrounds and light
backgrounds. We create logos for website usage as well
as single-color applications. We then create a logo
usage guideline to help your marketing department
use the new mark consistently for any and all applications
giving your brand a consistency that looks professional
and makes the right impression.
Whether it's a sticker on a product
or a make-ready wooden box with leather lining, packaging
is a natural extension of your brand and identity. Costs
must be balanced with the image you want to portray
while keeping the realities of point-of-purchase in
Packaging helps protect the product inside. A unique
shape can be an extension of your brand by being instantly
recognizable to your customers. But when does it make
sense to use a corrugated box instead of a plastic blister
pack? Do you print on the plastic with UV inks or use
a paper insert to communicate your message?
A good package design addresses the look, the protection
of the product and the economies of the product's lice
cycle. A corrugated box is easy to manufacture, and
the tooling is relatively inexpensive. However, a box
at retail is often opened to see what's inside. As a
product gains in volume and expands to different channels,
the requirements change.
Henning Product Development has experience in blister
packaging, clamshell packs, corrugated box packaging,
contractor packs, master cartons, injection molded packaging,
UV printing, special die-cut packaging, make-ready boxes
for perfumes and watches and the simple sticker label.
Draw on our vast experience to procure the right package
for your product.
The only way to know how we can help
is to better understand your needs. We welcome the opportunity
to meet with you face-to-face or over the phone.
We take intellectual property seriously. Our business
is the service business. We do not look for a percentage
of sales or commissions of any type. We deliver top-quality
services, and our business model is built around delivering