Whether it's a sticker on a product or a make-ready wooden box with leather lining, packaging is a natural extension of your brand and identity. Costs must be balanced with the image you want to portray while keeping the realities of point-of-purchase in mind.
Packaging helps protect the product inside. A unique shape can be an extension of your brand by being instantly recognizable to your customers. But when does it make sense to use a corrugated box instead of a plastic blister pack? Do you print on the plastic with UV inks or use a paper insert to communicate your message?
A good package design addresses the look, the protection of the product and the economies of the product's life cycle. A corrugated box is easy to manufacture, and the tooling is relatively inexpensive. However, a box at retail is often opened to see what's inside. As a product gains in volume and expands to different channels, the requirements change.
Henning Product Development has experience in blister packaging, clamshell packs, corrugated box packaging, contractor packs, master cartons, injection molded packaging, UV printing, special die-cut packaging, make-ready boxes for perfumes and watches and the simple sticker label. Draw on our vast experience to procure the right package for your product.
Whether it's retail, wholesale, medical or professional, Henning Product Development helps you create the right packaging for your distribution channel and cost targets.